Author : Sergio Max Talamoni

University : Woodbury, Graduate School of Architecture

Status : MArch, 2015

Advisor : Mark Ericson

Title : From Flatness, The Violence of the Image

The photograph, especially the still photo has traditionally been put in a precarious position within the discipline of architecture. Too often it has been placed in the realm of documentation thereby negating its potential as a projective medium. Placed before its geometric dimensions and constrained by its two-dimensional medium, we are blinded by the photograph’s animation of that which fills the frame of the photograph in all of its transparency.

The flatness of its medium necessitates the imagination to animate the represented space, imaging the entire architecture at once. The space is no longer what is viewed presently, but the sum of that and what has been seen before. The photograph denies this progression by fixing time absolutely. This thesis seeks to deploy the photograph as a projective medium of architectural representation by translating its properties into a strategy for the production of form and space.


S//A : What’s the most important aspect of this project that we should be aware of?
Sergio Max Talamoni_ One of the most important aspects of this project is that the thesis itself is an iterative & generative framework from which the architecture can emerge. Multiple layers of information are extracted from a single still photograph that then can be used to create 3 Dimensionality.
The fundamental problem with the photograph within architecture is that it is often considered as just a documentary artifact which negates its potential as a projective medium. Essentially the photo is a representation of 3D space within a 2D medium, this thesis deploys a methodology for using the photo as a reliable source of generating form, and not just documentation.

S//A : What other fields outside of architecture interest you?
SMT_ I have two sets of interests outside of architecture. On the one side I am very much interested in Photography, Virtual Production, VR, and Film Production. And on the other side I find myself intimately compelled by issues within the realm of Urban Policy, Urban Design, Leadership & Government and the championship of architects in those arenas.

S//A : What’s the most important thing you learned from architecture school?
SMT_ That to holistically be prepared for design excellence, we as designers and architects must transcend narcissistic monumentality and mere schematic design and engage with as many disciplines outside of architecture as you can.

S//A : Describe your dream project
SMT_ I would love to manifest my thesis as a dissertation of some sort. I’m curious about the outcomes and avenues it could potentially reveal.