Author : Ibrahim Rajah

University : London Southbank University

Status : BArch, 2013

Advisor : Lilly Kudic

Title : Intelligent Pencil

The project is based around the site of London’s congested Oxford street. The brief was to develop 3 hotel sites along oxford street in conjunction with its new crossrail development (which is currently in construction). During the phase(s) research and analysis it was discovered that Oxford street is London’s night time economy. Utilizing this fact I went along the route of developing the existing infrastructure of shopping and movement. Atkins had previously developed a road crossing platform similar to that of Tokyo, which had increased profit by 10%. The aim was to integrate “pedestrianisation” of Oxford street. Having two main sites from Tottenham court road, Passing through Oxford street and reaching up to Bond street. The third site would be the extent between the two. In essence producing a moving retail platform to allow shoppers and tourists to shop on the go. The Caravansary rail would provide a means for shopping enthusiasts to experience an attraction in shopping whilst reaching their hotel destination.

The project spans two phases : AIR-CHITECTURE & Caravansary Rail

The first being a simple study of Y Axis towers forming a conclusion from a study of an existing precedent (Juberg Tower). Utilizing that study in an aim to develop a structure from a form of geometry. The juberg tower was developed around the use of the hyperbola shape. Which was broken down into its base components. This method was then applied towards platonic solids in an attempt to develop new forms of structures utilizing it as either a mesh or a physical form of a tower.


S//A : What’s the most important aspect of this project that we should be aware of?
Ibrahim Rajah_ The core principle behind this project for me was pushing the boundary of design within a feasible scope of reality. The idea of increasing playfulness within everyday society mixed with a sober reality that we ultimately need to accommodate for societies needs to produce a ‘successful experience’ when inhabiting a space (or spaces).

S//A : What other fields outside of architecture interest you?
IR_ I used to practice aikido (the way of harmonious spirit) I was always interested in it more as a discipline rather than kicking ass. The form of the human body was fascinating and it encompassed many aspects from physics.

S//A : Most important thing you learned in architecture school?
IR_ After exploring, Just do it!

S//A : Describe your dream project
IR_ As inevitable as it is, some aspect of disaster management. Hands on preferably.